When answering this question, focus on demonstrating your knowledge of visual merchandising principles and how you apply them to create engaging and effective store displays. Mention specific strategies such as color theory, layout design, focal points, and the use of lighting. Provide examples of past projects where your visual merchandising efforts led to increased customer engagement and sales. Highlight your creativity, attention to detail, and ability to analyze customer behavior to tailor your displays accordingly.
Example: "In my previous role, I utilized color theory to create eye-catching window displays that drew customers into the store. I strategically placed high-margin products at eye level and used lighting to highlight key areas. By regularly updating the displays based on seasonal trends and customer feedback, we saw a 20% increase in foot traffic and a 15% boost in sales over six months."
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