When answering this question, it's important to demonstrate your ability to stay calm under pressure, think strategically, and communicate effectively. Start by briefly describing the situation and the nature of the crisis or negative publicity. Then, explain the steps you took to manage the situation, including any immediate actions to mitigate damage, long-term strategies to restore the destination's reputation, and how you communicated with stakeholders and the public. Use specific examples and quantify the results if possible. For instance, you might say:
"In my previous role, our destination faced negative publicity due to an environmental issue. I immediately coordinated with our PR team to release a statement addressing the issue and outlining our commitment to resolving it. We also launched a social media campaign to highlight our ongoing environmental initiatives. Within three months, we saw a 20% increase in positive media coverage and a 15% rise in tourist inquiries."
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