Balancing short-term sales goals with long-term growth is crucial for a Sales Manager, as it ensures the sustainability and profitability of the business. When answering this question, emphasize your strategic planning skills and ability to prioritize tasks. Mention specific strategies you have used or would use, such as setting clear, achievable short-term targets that align with the company's long-term vision, investing in customer relationships, and continuously analyzing market trends to adjust your approach. For example, you might say:
"In my previous role, I balanced short-term sales goals with long-term growth by setting quarterly targets that contributed to our annual objectives. I also focused on building strong relationships with key clients, which not only helped us meet immediate sales targets but also ensured repeat business and long-term loyalty. Additionally, I regularly reviewed market data to identify emerging trends and adjusted our sales strategies accordingly to stay ahead of the competition."
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