This question evaluates your strategic thinking and decision-making skills. As a Retail Buyer, you need to ensure that the products you select not only meet customer demand but also contribute to the store's profitability.
How to Answer: 1. Understand Customer Needs: Start by explaining how you gather and analyze customer data to understand their preferences and demand. 2. Market Trends: Discuss how you stay updated with market trends to anticipate customer needs and identify high-margin products. 3. Supplier Negotiations: Explain your approach to negotiating with suppliers to get the best deals without compromising on quality. 4. Balanced Portfolio: Describe how you maintain a balanced product portfolio that includes both high-margin items and popular products. 5. Examples: Provide specific examples from your past experience where you successfully balanced these two aspects.
Example Answer: "In my previous role, I used customer feedback and sales data to identify popular products. I also attended trade shows and followed market reports to spot high-margin items. By negotiating favorable terms with suppliers, I was able to secure quality products at good prices. For instance, I introduced a new line of organic snacks that had a high profit margin and quickly became a customer favorite, boosting both our sales and profitability."
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