When answering this question, focus on a specific example where you successfully managed a crisis for a client. Start by briefly describing the situation and the potential impact it could have had on the client's public image. Then, detail the steps you took to address the crisis, including any strategies you employed to control the narrative and mitigate negative publicity. Highlight the outcome and any positive feedback you received from the client or media. For example:
"In my previous role, one of my clients was involved in a controversial incident that quickly gained media attention. I immediately convened a crisis management team and developed a comprehensive strategy to address the situation. This included preparing a public statement, coordinating with legal advisors, and arranging exclusive interviews with trusted media outlets to present our side of the story. As a result, we were able to shift the narrative and minimize the damage to the client's reputation. The client was very appreciative of our swift and effective response."
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