When answering this question, it's important to highlight both qualitative and quantitative metrics. Start by mentioning specific KPIs (Key Performance Indicators) such as media coverage, social media engagement, website traffic, and sentiment analysis. Explain how you use these metrics to gauge the reach and impact of the campaign. Additionally, discuss the importance of setting clear objectives at the beginning of the campaign and measuring outcomes against these goals. Provide examples from past experiences where you successfully measured and reported on the success of a PR campaign. For instance:
"In my previous role, we launched a PR campaign to increase brand awareness. We measured success by tracking media mentions, social media shares, and website traffic. We also conducted surveys to assess changes in public perception. By comparing these metrics to our initial objectives, we were able to demonstrate a 20% increase in brand awareness over six months."
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