This question is designed to evaluate your crisis management skills, your ability to stay calm under pressure, and your strategic thinking in handling negative publicity. When answering, choose a specific example where you successfully managed a negative public perception. Outline the situation, the steps you took to address the issue, and the outcome. Highlight your communication skills, your ability to work with different stakeholders, and any creative solutions you implemented. For example:
"In my previous role at XYZ Company, we faced a significant backlash due to a product recall. I immediately coordinated with the product team to understand the issue and drafted a transparent and empathetic public statement. We also organized a press conference to address media questions directly. By proactively communicating and showing our commitment to resolving the issue, we were able to regain public trust within a few weeks."
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