When answering this question, it's important to demonstrate your analytical skills, strategic thinking, and ability to take corrective actions. Start by explaining how you identify underperforming products or categories, such as through sales data analysis, customer feedback, or market trends. Then, discuss the steps you take to address the issue. This could include strategies like re-merchandising, promotional activities, pricing adjustments, or even phasing out the product. Provide specific examples from your past experience where you successfully turned around an underperforming product or category. Highlight the results of your actions, such as increased sales, improved profitability, or enhanced customer satisfaction. For example:
"In my previous role, I noticed that a particular category was consistently underperforming based on sales data and customer feedback. I conducted a thorough analysis and found that the product placement was not optimal. I worked with the team to redesign the display and implemented a targeted promotional campaign. As a result, sales for that category increased by 20% over the next quarter."
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