When answering this question, highlight your proficiency with specific tools and software that are commonly used in media planning. Mention any experience you have with media planning software such as MediaOcean, Strata, or Bionic. Additionally, discuss your familiarity with analytics tools like Google Analytics, Nielsen, or Comscore that help in understanding audience metrics and campaign performance. Provide examples of how you have used these tools in past roles to achieve successful media planning outcomes. For instance, you might say:
"I have extensive experience using MediaOcean for managing and optimizing media buys, and I am proficient in Google Analytics for tracking and analyzing campaign performance. In my previous role, I used these tools to develop and execute media plans that increased our client's ROI by 20%."
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