When answering this question, focus on your hands-on experience with media planning and buying. Discuss specific campaigns or projects you have worked on, the strategies you employed, and the outcomes you achieved. Highlight your ability to analyze target audiences, select appropriate media outlets, and manage budgets effectively. For example:
"In my previous role at XYZ Agency, I was responsible for planning and buying media for a major retail client. I conducted thorough market research to understand the target audience and identified the most effective media channels, including social media, TV, and print. By negotiating favorable rates and optimizing the media mix, I was able to increase the client's ROI by 20%."
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