When answering this question, focus on a specific example where you had to deliver bad news to the public. Explain the context of the situation, the steps you took to prepare for the communication, and the strategies you used to ensure the message was conveyed clearly and empathetically. Highlight your ability to stay calm under pressure, your communication skills, and any positive outcomes that resulted from your handling of the situation. For example:
"In my previous role, we faced a significant product recall that could have severely damaged our brand's reputation. I led the communication strategy, ensuring transparency and empathy in our messaging. We prepared a detailed FAQ, held a press conference, and used social media to keep the public informed. By addressing concerns promptly and honestly, we were able to maintain trust and even received positive feedback for our handling of the situation."
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