When answering this question, focus on specific examples from your past experience where you successfully managed communications during a crisis. Highlight the strategies you used, the challenges you faced, and the outcomes of your actions. Emphasize your ability to stay calm under pressure, your problem-solving skills, and your ability to communicate clearly and effectively with different stakeholders. For example, you might say:
"In my previous role at XYZ Company, we faced a significant PR crisis when a product recall was necessary. I led the communication strategy, coordinating with internal teams and external media. We developed clear messaging to address customer concerns and implemented a social media monitoring system to manage the narrative. As a result, we were able to maintain customer trust and mitigate negative publicity."
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