When answering this question, emphasize your strategies for building and maintaining strong relationships with media and other external stakeholders. Discuss specific techniques such as regular communication, transparency, and understanding their needs and interests. Provide examples from your past experience where you successfully managed these relationships, highlighting any positive outcomes such as increased media coverage or improved stakeholder engagement.
Example: "My approach to managing relationships with media and other external stakeholders involves regular and transparent communication. I make it a point to understand their needs and interests, which helps in tailoring our messages effectively. For instance, in my previous role at XYZ Corp, I established a quarterly media briefing that resulted in a 20% increase in positive media coverage over the year. Additionally, I maintained a stakeholder newsletter that kept our partners informed and engaged, leading to stronger collaborative efforts."
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