This question is designed to gauge your hands-on experience and success in developing and implementing corporate communication strategies. When answering, focus on specific examples from your past roles where you have successfully created and executed communication plans. Highlight the objectives, the strategies you employed, the tools and channels you used, and the outcomes of your efforts. For instance, you might discuss a time when you developed a comprehensive internal communication strategy that improved employee engagement or an external communication plan that enhanced the company's public image. Be sure to quantify your results where possible, such as mentioning any increases in engagement metrics or media coverage. Example: 'In my previous role at XYZ Corp, I developed a multi-channel communication strategy that included press releases, social media campaigns, and internal newsletters. This strategy resulted in a 20% increase in media coverage and a 15% boost in employee engagement over six months.'
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