When answering this question, it's important to demonstrate your knowledge of SEO (Search Engine Optimization) and how it influences content strategy. Explain that SEO is crucial for increasing the visibility of content in search engine results, which can drive organic traffic to the website. Discuss specific SEO techniques you use, such as keyword research, on-page optimization, and link building, and how you integrate these into your content planning process. Provide examples of how you've successfully used SEO to enhance content performance in past roles. For instance, you might say:
"SEO plays a pivotal role in my content strategy. By conducting thorough keyword research, I ensure that the content we produce aligns with what our target audience is searching for. I also focus on on-page optimization, such as using relevant keywords in headings and meta descriptions, to improve our search engine rankings. Additionally, I implement link-building strategies to increase the authority of our content. In my previous role, these techniques helped increase organic traffic by 30% over six months."
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