This question is designed to evaluate your ability to adapt to changing circumstances and make strategic decisions. When answering, choose a specific example where you had to change your content strategy due to new information, market changes, or other factors. Explain the situation, the reason for the pivot, the steps you took to implement the new strategy, and the outcome. Highlight any positive results, such as increased engagement, higher conversion rates, or other metrics that demonstrate the success of your pivot. For example:
"In my previous role, we noticed a significant drop in engagement with our blog content. After analyzing the data, we realized that our audience's interests had shifted. We decided to pivot our content strategy to focus more on video content and interactive posts. I led the team in creating a series of how-to videos and live Q&A sessions. As a result, our engagement rates increased by 40% within three months, and we received positive feedback from our audience."
Stand out from the crowd with video applications! Make your video applications in minutes and show the real you.