When answering this question, it's important to demonstrate your analytical thinking, flexibility, and ability to remain objective. Start by acknowledging the importance of being open to new information and the value of conflicting data in refining assumptions. Explain your process for investigating the source of the conflict, such as verifying the data's accuracy, considering alternative explanations, and consulting with team members or other experts. Provide a specific example where you encountered conflicting data, how you addressed it, and the positive outcome that resulted from your approach. For instance, you might say:
"In my previous role, I encountered a situation where our initial consumer survey results conflicted with sales data. I first ensured the accuracy of both data sets by cross-referencing with additional sources. Then, I conducted a deeper analysis to understand the context and potential reasons for the discrepancy. By collaborating with the sales and marketing teams, we identified a seasonal trend that explained the variation. This led to a more nuanced understanding of consumer behavior and informed a successful adjustment in our marketing strategy."
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