When answering this question, it's important to demonstrate your understanding of both qualitative and quantitative metrics. Start by mentioning the key performance indicators (KPIs) you would use, such as reach, engagement, conversion rates, and return on investment (ROI). Explain how you would collect data through tools like surveys, social media analytics, and web traffic analysis. Provide an example of a past campaign you managed, detailing the metrics you tracked and how you used the data to make informed decisions and improvements. Emphasize the importance of continuous monitoring and adapting strategies based on the results to ensure the campaign's success.
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