When answering this question, it's important to demonstrate your analytical skills, strategic thinking, and ability to take actionable steps. Start by explaining how you identify underperforming categories, such as through sales data analysis, inventory turnover rates, and market trends. Then, discuss the steps you take to diagnose the issues, such as conducting a SWOT analysis or seeking customer feedback. Finally, outline the strategies you implement to improve performance, such as adjusting pricing, enhancing marketing efforts, or optimizing inventory levels. Provide specific examples from your past experience to illustrate your approach.
Example:
"In my previous role as a Category Manager, I noticed that our electronics category was underperforming. I started by analyzing sales data and inventory turnover rates, which indicated that certain products were not moving as expected. I conducted a SWOT analysis and gathered customer feedback to understand the root causes. Based on my findings, I implemented a targeted marketing campaign and adjusted pricing strategies to make our products more competitive. Additionally, I optimized our inventory levels to reduce excess stock. As a result, we saw a 15% increase in sales within three months."
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