When answering this question, focus on a specific example where you played a key role in rebranding a product or service. Start by describing the initial situation and the reasons why rebranding was necessary. Then, outline the steps you took to develop and implement the rebranding strategy. Highlight any challenges you faced and how you overcame them. Finally, discuss the outcome, using metrics or specific achievements to demonstrate the success of the rebranding effort. For example:
"In my previous role at XYZ Company, we noticed that our flagship product was losing market share due to outdated branding. I led a team to rebrand the product, starting with market research to understand consumer perceptions. We then developed a new brand identity, including a new logo, packaging, and marketing campaign. Despite initial resistance from some stakeholders, we successfully launched the rebrand. Within six months, we saw a 20% increase in sales and a significant improvement in brand recognition."
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